Three years ago I wrote a piece about Purpose in marketing. I gave it a quick re-read today, and to my dismay, my casual reference to the importance of DEI and ESG goals in business feels extremely dated. What were once expectations of corporations are now considered ‘woke’ and ‘bad business.’ And honestly, call me a shit strategist, or an eternal-optimist, but I didn’t see it coming…

This post isn’t really about the benefits of WFH vs hybrid vs RTO policies, or what I think the future holds for private and public sector businesses. But - if the decision is made to ‘get the band back together’ - here are a few ideas of how to prioritise budgets and effort, to make the transition back to the office smoother and more supportive: